For
many years, in various roles throughout the communications, marketing,
advocacy and business environments, I felt a pang in the pit of my
stomach.
I repeatedly found myself asking the question:
"Am I doing right by me, my family and the world in which I live?"
I am not unique. We all find ourselves questioning who we are and what we are doing from time to time—but this was more. This was about my place in the world and in its future. Maybe becoming a father had been the catalyst in some way. I would regularly think about what I SHOULD be doing to help my community or the world. Then, I would convince myself that I was only but one person, the world's problems too big and the participant environment too divided. But those were just excuses.
I am not unique. We all find ourselves questioning who we are and what we are doing from time to time—but this was more. This was about my place in the world and in its future. Maybe becoming a father had been the catalyst in some way. I would regularly think about what I SHOULD be doing to help my community or the world. Then, I would convince myself that I was only but one person, the world's problems too big and the participant environment too divided. But those were just excuses.
We all have heard the quote, "If you are not part of the solution, you are part of the problem." No matter who said it first, or the loudest, it rings true in many aspects of life and business. With CBP STRATEGIES, I decided I would be a part of the solution. No longer would I hypocritically complain about everyone else' lack of conviction and action. I decided to marry my professional life to my personal thinking and conviction to help those dedicated to finding solutions to big problems. In turn, it would allow me more flexibility to help find solutions as well.
I initially wanted to invent something, create something or initiate something. I quickly decided, rather than strain myself to create a half-rate product, concept or solution, my talents and experience would be best used by those already tackling the world's problems. I am motivated to help those who do not have the time, or background, to communicate strategically and effectively within a quickly evolving environment.
As CBP's website illustrates, the communications, marketing and business world has evolved immensely, yet many agencies have yet to catch up strategically. But before I point the finger, I have to clarify that this is not completely their fault. Most of their business models have not evolved as quickly as the industry in which they reside. In turn, agency clients are sold legacy services and tactical thinking that, quite honestly, waste their money and/or time. Many agency folk have realized this, but they continue to sell ideas, services and outdated solutions because they don't know how to evolve.
That is where CBP can help and bridge the gap between a client's need and and agency's services. CBP is not about billable hours or selling additional services to improve its bottom-line. Currency is compensation, but it doesn't always have to be money. Helping those committed to the community and improving the world around them has benefits of their own, as does providing the best, most effective solution. I'd rather have a client that is happy with the result of a strategy than have a few extra dollars in my pocket.
Addressing a client's real needs helps create a long-term advocate; that's the type of currency money can't buy.
